Singapore is a fairly saturated market when it comes to the restaurant industry. With high turnover of employees and ever increasing rates for rental space, there are a lot of things that restaurant owners need to worry about. We think that getting your restaurant’s name out to the masses should not be one of them. We’ve got you some easy tips to throw your restaurant into the limelight in Singapore.
Social Media is Everything
If you haven’t figured that out by now, you should get on that ASAP (right after you read this, of course). Singapore loves its apps – social media tops the list on go-to apps. While many restaurants are available on social media platforms, they make the mistake of “simply existing” on Facebook instead of actually creating a social media footprint. It is not enough to sign up to Twitter, follow a bunch of celebrities and change passwords every once in a while. You would rather be proactive and take charge of your restaurant’s image than let the masses do it for you when they realize you are not responding to them, right? For example, Changi Airport is a social media rock star. Their Facebook page is super interactive; Changi responds directly with any customer who writes a good or bad review on their page. Their most recent Star Wars campaign was hugely successful partly because of how well they marketed it on Facebook and other social media channels.
Campaigning on Instagram
There are a number of ways you can expand your social media footprint. For restaurants, there are some obvious channels that can give you bang for buck. For example, apps like Instagram and Pinterest suit restaurants very well because pictures tease the visual senses of your viewers. Trust me, nothing is more powerful than a chocolate lava cake on Instagram. You can have an Instagram campaign with your very own hashtag so you can track your popularity better.
Singapore loves discounts (who doesn’t, really). Loyalty apps – number 2 on Singapore’s favourite type of apps – allow you to get rid of loyalty cards and offer promotions directly through the app. All you need is an iPad to display the QR code for your customers to scan. Your promotions get featured on the app and are sure to increase foot traffic in your restaurant.
Partnerships with companies that deliver food
Instead of allocating resources towards home delivery, you can outsource that to one of the many food delivery companies in Singapore. This has two benefits: Firstly you do not need to worry about the myriad of responsibilities that come with maintaining the resources for delivering food: vehicles, manpower, operating costs, etc. Your food delivery company will take care of it. Secondly, and this is more relevant to bringing your company some recognition, these companies feature you on their website or app. You will be reaching out to a customer base that is beyond your delivery radius with minimal effort.
Sponsorship with universities
This one is for restaurants that are around universities, colleges and schools and want to attract the young crowd. Many restaurants team up with organisations in school to provide welfare drives to students during exams. The concept is to give a little before you receive a lot. Students are always looking for new places to eat around their universities. They are also the most reliable demographic when it comes to word of mouth. Once a student finds a reasonably priced, good place to eat, you can be sure she will bring a whole team of hungry customers the next time around. All it takes is to sponsor a welfare drive and provide some free goodies or meals to students. The returns are guaranteed.
Finally, all these ideas work together in a market that is as tech loving as Singapore. Collaborating and reaching out through apps is definitely the way to go. We hope these ideas help you find your place in Singapore! Let us know about any new ideas that have worked for you!