We live in an extraordinary time.

With Covid-19 changing how the world works, Jeff Booth timely book, The Price of Tomorrow, is a ‘must read’, particularly for the next generation of leaders.

From Jeff’s website:

“Technological advances are happening at a rate faster than our ability to understand them, and in a world that moves faster than we can imagine, we cannot afford to stand still.

We need to build a new framework for our local and global economies, and soon. Otherwise, the same technology that has the power to bring abundance to us and our world will instead destroy it.

In this extraordinary contrarian book, Jeff Booth, a leading mind and CEO in e-commerce and technology, details the technological and economic realities shaping our present and future, and the choices we make as we got forward – a potentially alarming, but deeply hopefully situation.” The Price of Tomorrow

Jeff’s take challenges conventional wisdom and looking at markets, fiscal policy and consumer behaviour through the lens of tomorrow – which is why this should be required reading.

Take a moment to watch this interview with Jeff Booth in New York just over a month ago and comment below with what your thoughts are.