Restaurant Executive: Ben Lee, CEO of Sarnies

In 2015 we started doing interviews with restaurant, retail and BPO entrepreneurs to learn more about their businesses, how they make decisions and what’s next for them. These interviews have been quite a success and we plan to continue them into 2016.

First up this year is Ben Lee, the CEO of Sarnies.

“Started a few years ago by Aussie Ben Lee, Sarnies is a pumpin’ little café located in the bustling CBD. Here at Sarnies, we are passionate about our products and their quality. Grass fed beef; chicken free from hormones and antibiotics; bacon cured in-house – all so that you’re guaranteed a fantastic meal every time.

‘Sarnies’ may be slang for sandwich, but we’re much more than that. We serve up hearty breakfasts; gourmet sandwiches; massive salads, homemade bakery treats and a damn good cuppa.” (sarniescafe.com)

Sarnies Coffee

1. Where are you from and what brought you Singapore?
I am originally from Australia and was brought here via a job in my previous life working in a bank.

2. How many restaurants do you currently run?
Four in Singapore with four soon to be opened in Malaysia and one soon to be opened in Thailand.

3. Which one was the first?
Sarnies Cafe on Telok Ayer Street (136 Telok Ayer Street Singapore 068601)

4. What do you like about doing business in Singapore?
For me its a good mix of familiarity and new opportunities to discover. It has been a great entry into Asia for us.

5. What are the challenges for doing business in Singapore?
The tightest labour market in all of history.

6. What advice would you give a business person moving into Singapore, that you wish you knew before moving to the country?
Given it’s the lowest barrier to entry of any city in Asia, competition is fierce in the restaurant game. There’s a lot of good stuff here.

7. How do you choose locations for your businesses?
We go for busy working areas where people don’t have to move very far to get their coffee. And the smaller the footprint the better to keep the rental low.

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5 Things Business Owners Need to Know About Payroll in Singapore

business-Singapore-PayrollHero

Payroll in general can be quite confusing. In Singapore, there is the added task of ethnic-based levies.

Here are a few tips to keep in mind while generating payroll and paying contributions to the Inland Revenue Authority of Singapore:

Contributions and Levies:

Singapore’s social security is paid out by the Central Provident Fund. Every working Singaporean or Singapore Permanent Resident contributes to the fund along with his/her employer. There are four accounts within the fund that can be accessed at different point of an employee’s life.

There are additional levies: Foreign Workers’ Levy, Skills Development Levy and the Ethnic funds (there are four accounts within the ethnic fund). The levies are paid out of the employees’ salaries. Employees may choose to opt out of the levies by signing the relevant forms.

The contribution and levies need to be paid every month. We have a more detailed post about this here.

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Taxes

Employers need to complete a tax clearance form for any non-Singaporean (foreigner or Singapore Permanent Resident) that

  1. ceases to work in the firm,
  2. will be sent on an overseas posting or
  3. is leaving Singapore for a period of over three months.

The purpose of the tax clearance is to ensure that PRs and foreigners have paid their taxes before leaving the country. The employee’s salary/bonus/OT payment may only be disbursed after their tax clearance form has been approved by the government.

Form IR21 needs to be submitted a month before any of the above possibilities occur. Failure to notify the government can lead to fines up to $1000. For more information on tax clearance, this is the link.

Hiring Employees:

The Singapore Employment Act is a statute that covers everything you need to know about hiring employees.

Some things to keep in mind are: Singapore does not have a minimum wage. The wage is settled through negotiations between the employee and employer. There are market rates for positions: for example this is a summary of restaurant wages in Singapore.

Another important distinction is between a full time and part time worker. A full time employee works a minimum of 44 hours a week. Anything less than that is considered a part time job. Part time workers have their own set of rules when it comes to leave, hourly rate, over time.

All the information you need about part time work is provided here.

Income Reporting

The Auto Inclusion Scheme requires employers with over 15 employees to file their employees’ income information before the 15th of March every year. The filing can be done electronically. A total of four forms need to be filled:

  1. Form IR8A – for all employees
  2. Appendix 8A – for payment of benefits-in-kind
  3. Appendix 8B – for gains from employee stock options
  4. Form IR8S – if excess CPF payments were made

Employee Records

Since March 2008, the government requires firms to keep a record of all its employees, their income and contribution payments to the IRAS for the last 5 years.

Learn More About Payroll

If you want to learn more about payroll in Singapore, visit our website and get in touch with us. We’d love to chat with you!

Marketing your Restaurant in Singapore

pablo (26)Singapore is a fairly saturated market when it comes to the restaurant industry. With high turnover of employees and ever increasing rates for rental space, there are a lot of things that restaurant owners need to worry about. We think that getting your restaurant’s name out to the masses should not be one of them. We’ve got you some easy tips to throw your restaurant into the limelight in Singapore.

Social Media is Everything

If you haven’t figured that out by now, you should get on that ASAP (right after you read this, of course). Singapore loves its apps – social media tops the list on go-to apps. While many restaurants are available on social media platforms, they make the mistake of “simply existing” on Facebook instead of actually creating a social media footprint. It is not enough to sign up to Twitter, follow a bunch of celebrities and change passwords every once in a while. You would rather be proactive and take charge of your restaurant’s image than let the masses do it for you when they realize you are not responding to them, right? For example, Changi Airport is a social media rock star. Their Facebook page is super interactive; Changi responds directly with any customer who writes a good or bad review on their page. Their most recent Star Wars campaign was hugely successful partly because of how well they marketed it on Facebook and other social media channels.

Campaigning on Instagram

There are a number of ways you can expand your social media footprint. For restaurants, there are some obvious channels that can give you bang for buck. For example, apps like Instagram and Pinterest suit restaurants very well because pictures tease the visual senses of your viewers. Trust me, nothing is more powerful than a chocolate lava cake on Instagram. You can have an Instagram campaign with your very own hashtag so you can track your popularity better.

Loyalty Apps

Singapore loves discounts (who doesn’t, really). Loyalty apps – number 2 on Singapore’s favourite type of apps – allow you to get rid of loyalty cards and offer promotions directly through the app. All you need is an iPad to display the QR code for your customers to scan. Your promotions get featured on the app and are sure to increase foot traffic in your restaurant.

Partnerships with companies that deliver food

Instead of allocating resources towards home delivery, you can outsource that to one of the many food delivery companies in Singapore. This has two benefits: Firstly you do not need to worry about the myriad of responsibilities that come with maintaining the resources for delivering food: vehicles, manpower, operating costs, etc. Your food delivery company will take care of it. Secondly, and this is more relevant to bringing your company some recognition, these companies feature you on their website or app. You will be reaching out to a customer base that is beyond your delivery radius with minimal effort.

Sponsorship with universities

This one is for restaurants that are around universities, colleges and schools and want to attract the young crowd. Many restaurants team up with organisations in school to provide welfare drives to students during exams. The concept is to give a little before you receive a lot. Students are always looking for new places to eat around their universities. They are also the most reliable demographic when it comes to word of mouth. Once a student finds a reasonably priced, good place to eat, you can be sure she will bring a whole team of hungry customers the next time around. All it takes is to sponsor a welfare drive and provide some free goodies or meals to students. The returns are guaranteed.

Finally, all these ideas work together in a market that is as tech loving as Singapore. Collaborating and reaching out through apps is definitely the way to go. We hope these ideas help you find your place in Singapore! Let us know about any new ideas that have worked for you!

Top 5 Dim Sum Restaurants in Singapore

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We love our dim sums and just can’t get enough of it. There are plenty of dim sum restaurants in Singapore – ranging from the hawker center style setting, to the Michelin star outlet.

In this post we bring to you, in no particular order, our Top 5 Dim Sum Choices in Singapore:

Tim Ho Wan

Tim-Ho-Wan-Singapore-PayrollHero

(Credits to www.ladyironchef.com for the photo)

This Hong Kong based franchise’s char siew buns (BBQ pork buns) are to die for. While technically the original Hong Kong outlet was awarded a Michelin star, the Singaporean outlets live up to the name, as proved by the long waiting lines during lunch and dinner.

Perhaps the most affordable Michelin star restaurant chain, Tim Ho Wan serves a limited menu that covers the must-try dishes that any dim sum restaurant should have.

Pro-tip: For a quick and delicious THW experience, you could take-away the char siew buns for $4.50 for three pieces. Some BBQ pork buns while watching TV on your new Netflix account? Couldn’t ask for more….

Victor’s Kitchen

From the Michelin star restaurant to the hawker styled superstar: Victor’s Kitchen has featured in newspapers for years as one of Singapore’s best dim sum restaurants. The little restaurant is tucked away in Sunshine Plaza on Bencoolen Street but the waiting time during lunch hours can go up to an hour long.

Perhaps the best time to visit this place is around 3pm. The golden salted egg yolk lava bun wins hands down as the best dish on the menu.

Hua Ting Restaurant

Hua Ting is another favourite restaurant in Singapore. Reservations typically need to be made two days in advance. The baked mango with chicken tart is a popular dish along with the salted egg yolk lave buns. Hua Ting is slightly more expensive than Tim Ho Wan and Victor’s Kitchen, but certainly makes up for it with flavour.

Yi Dian Xin

Since we’ve covered salted egg yolks pretty comprehensively, let’s talk about some of the other popular dim sum dishes that Yi Dian Xin can boast about. The Xiao Long Bau (dim sum filled with soup) for $3 is worth a try for its delicious soup. Yi Dian Xin is an affordable option that give you value for money when it comes to taste

Peach Garden

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(Credits to www.tripadvisor.com for this photo)

Peach Garden is a great place for family dinners or business lunches. There are many outlets around Singapore. The restaurant is not traditionally Chinese, but a mix of Cantonese and Thai, which makes it a unique option in our list. Aside from great dim sums, Peach Garden also serves a delicious carrot cake in XO sauce. The high tea dim sum buffet is a must.


 

The best dim sum in the city is not restricted to a hawker center or a fancy restaurant. You can find a setting that tickles your fancy and you are sure to find great food that comes along with it.

Watch out for more Top 5 Suggestions from PayrollHero. We would love to hear more about where you get your dim sum fix!

16 Entrepreneur Interviews for you to Learn How To Do Business in S.E. Asia

southeast asia entrepreneur advice

BPO

BPO Executive: Stefan Vermeulen, CEO of D&V Philippines

Executive Interview: Horst von Wendorff from VKWInc.com

Executive Interview: Nicholas Sinclair, President of the Outsourced Accountant

Certified Profile: Clare Matchett, ServiceSeeking Manila

Executive Interview: Simon Meers, Managing Director, Wint & Kidd Inc (Philippines)

Restaurant

Restaurant Executive: Karla Campos, CEO of Dell’s Foodhall

Restaurant / Retail Executive: Claudine Chan-Cobankiat, Kichitora of Tokyo and Qrius

Executive Interview: Russell Yu, IKI Concepts – a Singapore restauranteur talks about bringing his brands into the Philippines and is unique take on attracting talent.

Restaurant Executive: Adrien Desbaillets, President SaladStop! – a Singapore chain talks about opening in the Philippines and his restaurant expansion.

Restaurant Executive: Andrew Masigan, The Advent Manila Hospitality Group – a Philippine restauranteur talks about his experience growing restaurants in Manila.

Carlo Buenaflor, the CEO of Bigg’s, Inc. Carlo operates 15 restaurants in the Bicol area of the Philippines and is the honorary consul of Spain in the Bicol Region of the Philippines.

Retail

Joey Qua, CEO, Collezione-c2.com with 25 branches nationwide and a growing restaurant business.

Eileen Grey, The Picture Company a 9 location retail chain in the Philippines

General

Executive Interview: Rob Nixon, CEO & Founder of PANALITIX

Executive Interview: Mike O’Hagan of Mike’s Manila Tours

David Elefant: Doing Business in the Philippines

Carlos Celdran on the Philippine Business Environment

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BPO Executive: Stefan Vermeulen, CEO of D&V Philippines

We continue to profile business owners in the Philippines from all walks of life. From locals to foreigner across the restaurant, retail and business process outsourcing (BPO) industries, each sharing their experience and feedback of operating in the archipelago.

Stefan VermeulenToday, we bring you accounting and payroll BPO executive Stefan Vermeulen, CEO of D&V Philippines.

1. Where are you from and what brought you to the Philippines?
I am born and raised in Nijmegen, a beautiful 2,000 (!) year old small city in the east of the Netherlands, right at the German border. As an internal auditor for Sara Lee in 2000 I was sent to the Philippines to audit the local Sara Lee subsidiaries. I worked on this assignment together with an auditor from EY who 2 years later became my wife. Early 2003 we subsequently moved to the Netherlands. In 2011 we decided to move to Manila because of the business opportunities and to set up D&V Philippines.

2. What does D&V Philippines do? 
D&V Philippines is a professional services firm specializing in finance and accounting. Our clients are based in Australia (75%), USA (15%), the UK (5%) and various other countries (Canada, Germany, Netherlands, Sweden, Hong Kong, New Zealand). In addition we have a unit focusing on local Philippine based clients.DV-Philippines-logo-new

3. Who is your ideal client?
For our international business either a CFO looking to outsource part of the finance and accounting function, an accounting firm looking for an extension of their practice in the Philippines, or an entrepreneur seeking to outsource bookkeeping and accounting tasks.

For our local business, foreigners who want to incorporate and start a business in the Philippines. We serve as their gateway to the Philippines.

4. What common challenges do foreigners come across operating in the Philippines
Mainly cultural differences. In my opinion culture trumps everything so it is really important to understand the culture before you start operating in the Philippines.

5. What services do you provide?
Everything you would expect from an accountant or a bookkeeper. Day-to-day bookkeeping like accounts payable/receivable processing, bank reconciliations, expense report processing and payroll processing and the like, but also higher end services like monthly financial close, monthly reporting, management accounting, financial analysis, business analysis etc. In addition various compliance tasks for our target markets Australia, UK and USA. Our niche is finance and accounting so everything within that realm.

Our local unit also includes setting up a corporation or branch, advice on tax incentives and all (annual and payroll) compliance, except statutory audit.

6. What advice would you give an entrepreneur moving into the Philippines, that you wish you knew before moving to the country?
Understand the culture first prior to engaging and starting a business. Invest time to visit and learn about the country.

7. What do your clients like about using PayrollHero?
Cloud based and technology driven product. Easy to use.

8. What do you read to keep yourself up to date with your industry and the clients you are serving?
Professional literature in the field of finance, controlling and accounting.

9. How do you see your industry changing over the next few years?
The job of a bookkeeper will disappear. Manual data-entry, e.g. accounts payable and expense report processing, will be completely automated. The technology is already available in the cloud. As a result it is possible for startups, for instance, to automate all transaction processing from day one.

10. Any other tips for entrepreneurs opening up in the Philippines?
Philippines is a fantastic and great country with a huge amount of talented people…. I suggest that they visit, explore and take time to get to know the culture.

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Best Ways to Send Money to the Philippines

money-transfer-philippines

Although industry leaders like Western Union, PayPal, and Moneygram have been dominating the money transfer scene to the Philippines, several startups are giving the incumbents a run for their money. Technology has gradually stripped these companies off of their long-held dominion of cross-border money transfers. These seismic changes, according to the World Bank, has saved developing countries such as the Philippines as much as $16B/year.

If you’re looking to transfer money to the Philippines, you have plenty of options now.

So… What’s the Cheapest and Fastest Way to Send Money to the Philippines?

The straight answer is: IT DEPENDS.

When considering what’s “best” or “cheapest” or “fastest” way to send money to the Philippines, several factors come into play. They include the following:

  • your current country of origin
  • the amount of money you’re sending out
  • your recipient’s preference of receiving the money\s currency (dollars, euros, peso or Bitcoin)
  • personal preferences of both sender and recipient (turnaround time, accessibility, pickup methods, costs, and customer service)

The crew behind Time Doctor created well laid-out tables comparing hidden fees, currency conversion costs, and the average processing time if you’re sending money from the US, UK, Australia, and Europe.

Your Options in Transferring Money to the Philippines

Whether you’re an overseas Filipino employee who’s looking for the best way to send money to your family back home, a foreign entrepreneur outsourcing local web developers in the country or a foreign firm with a local entity in the Philippines, you can explore the common money transfer options below.

The list is a mix of the most popular to newcomers in the money transfer scene in the country.

PayPal

logo-paypal

PayPal is extremely popular in transferring money from anywhere in the world to the Philippines because creating an online account is intuitively simple, fast, and of course, free. Having your account “frozen” for certain “suspicious” reasons is one possible drawback if you’re sending money through this route.

Also, keep in mind that not all banks in the Philippines support fund transfer from PayPal. It could take 2 to 4 business days for the funds to appear in the recipient’s bank account. Lastly, be on the lookout for the additional (often hidden) fees.

A Php50 fee will be deducted from the total amount for transfers to bank accounts of Php 6,999 and below, while it’s free for remittances of Php 7,000 and above.

Coins.ph

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Ron Hose, Founder of Coins.ph

Ron Hose, Founder of Coins.ph

Another efficient way for Philippines money transfer is Coins.ph. They make money transfer to the Philippines frictionless and accessible to everyone, even through the use of a smartphone! Based in Manila, Coins.ph is one of the easiest, and most convenient way to send money in the country.

 

Here’s what Founder Ron Hose has to say:

“With Coins.ph, employers can save up to 70% when paying oversea employee salaries by avoiding wire fees and costly forex charges.

 

They can send funds over web and mobile to all major banks in the Philippines and Thailand, as well as cash pick-up across 10,000+ retail locations.

 

With cash deposit facilities via partners across 30 countries, employers can conveniently add funds to their Coins.ph wallets and send payments directly to employees in their own local currency.”

Whether it’s for paying your employees in the Philippines, or for sending monetary gifts to loved ones, Coins.ph is a platform you can explore.

Rebit

logo-rebit

Banking on the fact that “no single corporation or entity owns the Bitcoin network”, Rebit offers low transmission fees when transferring money to the Philippines. Their how-it-works page provides an in-depth look of their rates and turnaround times.

In a Reddit post, one of the developers behind the Bitcoin-based money transfer method emphasized:

One important thing that we are doing with Rebit.ph is that we will not be making money off of the USD to Peso exchange rate and will be using the fairest published rate available in the market.

One of Rebit’s advantage is that their prepaid cards make Bitcoin withdrawal a breeze. If you want an easy and hassle-free method of transferring money to the Philippines, Rebit.ph is a good pick. 

Transferwise

LogoTransferWise

Taavet Hinrikus, co-founder and CEO of TransferWise

Taavet Hinrikus, co-founder and CEO of TransferWise

With backing from elite entrepreneur Richard Branson and developed by the same people who built Skype, Transferwise boasts of their extremely low transfer rates – 1% for transfers from the US in USD, 0.5% for most other transfers, and 1% for the Philippine Peso. This is definitely game-changing when pitted against other medium such as PayPal whose extra fees can go as high as 4.5% (currency conversion rates included).

According to Taavet Hinrikus, co-founder and CEO of TransferWise:

“When you transfer money internationally, banks and brokers often hide the real cost so you end up paying more than you thought you were going to. They might say it’s ‘free’ to send your money, but they’ll then apply a mark-up on the exchange rate that they often don’t tell you about.
At TransferWise, we’re always completely transparent about the total charge and we make that as low as we can. We use peer-to-peer technology to get rid of hidden charges entirely, making us much cheaper and faster than using a bank.

 

We’re making sure that it’s our customers that benefit and not the banking system.”

Xoom

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As another web-based money transfer player, Xoom allows your recipient to receive the funds you send through its partner banks in the country ( BPI, BDO, MetroBank, and PNB) and payment centers. They also offer door-to-door delivery or cash pick-up.

 

Payoneer

logo-payoneer

With Payoneer, your recipient gets a branded prepaid MasterCard and can withdraw the money on ATMs minus the steep bank fees. You can check their info page for businesses who are looking into paying remote employees. Like Paypal, we recommend verifying for hidden fees (for both sender and recipient.).

Western Union

logo-western-union

This option is ideal if your recipient wants to withdraw the funds instantly (money-in-minutes option). Additionally, with roughly 8,000 locations in the country, withdrawing funds is convenient. Money transfers (done via online transaction or in person by visiting agent locations) can be possibly sent to a bank account, Western Union location, or mobile wallet. Fees for each transaction will vary on the amount of money sent and your turnaround time preference.

Final Thoughts

As a business owner, there are many ways to transfer money to the Philippines. Thanks to the ever-advancing technology, plenty of online platforms allow money transfer Philippines to be done with ease.

What other money transfer methods have you used in the past to send money to the Philippines? Why did you choose that option? We’d love to know more about these options (and the rest of our readers as well!) so share ‘em in the comments.

5 Legit Reasons Foreign CEOs Should Start a Business in the Philippines

5 Legit Reasons Foreign CEOs Should Start a Business in the PhilippinesTwo weeks ago, Presidential Spokesperson Edwin Lacierda announced that the Philippines jumped five notches higher in the World Economic Forum (WEF) Global Competitiveness Report for 2015. Lacierda attributed the economic boost to innovation, institutions, and macroeconomic environment.

Meanwhile, a Bloomberg report earlier this year indicated that the country’s economy in 2014 grew by 6.1 percent, making it the world’s second fastest growing economy, next to China’s who went up by 7 percent. These recent figures are proof that the country has tremendous potential for both foreign and local businesses who are looking into opening or expanding their operations.

In 2013, we asked David Elefant, owner of Dayanan Business Consultancy to share his thoughts about doing business in the Philippines. His contribution was a gem for foreign CEOs who wanted to do business in the country but found themselves at ground zero.

Why Choose the Philippines for Your Next Business Venture

This year, we compile a solid list of reasons why foreign CEOs should choose the Philippines for their next business venture!

Business registration is a breeze

Horror stories of bureaucratic red tape are fortunately dwindling in number! For non-locals, registration approval roughly takes fifteen (15) working days from acceptance of your documents. We suggest you bookmark this helpful list of requirements before you march your way into the appropriate offices. Or you can enlist the help of experienced business consultancy firms.

Locals speak excellent business English

In 2012, the Philippines was the world’s top country in business English proficiency. This is a result of reinforcing English as medium of instruction for both public and private schools in the the country. Furthermore, the newly-implemented Enhanced K to 12 Basic Education Program (K-12 Program) underlines the country’s commitment in advancing the nation’s education system. Additionally, the country’s literacy rate is currently at 97.5 percent.

A liberalized, trade-oriented economy

The Philippines allows for a Build-Operate-Transfer (BOT) investment scheme which most of its neighboring countries emulate. This guide by the Philippine Embassy in Netherlands explains the BOT scheme succinctly:

Government corporations are being privatized and the banking, insurance, shipping telecommunications and power industries have been deregulated. Incentive packages include the corporate income tax, reduced to a current 32%, with companies in the Special Economic Zones are subject to only 5% overall tax rates. Multinationals looking for regional headquarters are entitled to incentives such as tax exemptions and tax and duty-free importation of specific equipment and materials.

Young, educated, and globally competitive workforce

While Japan, Germany, and Italy are worried about their aging working class, the Philippines’ young workforce sustains the country’s attractiveness to foreign investors. 

National Competitiveness Council private sector co-chair Guillermo M. Luz considers this as a sign that the country will become, in his words, a very good investment site well beyond 2030. On the other hand, neighboring Asian countries such as China, South Korea, and Hong Kong, this report noted, will soon face a greying workforce which could potentially slow down the nations’ economic growth.

Last August, Oliver Segovia also pointed out in this Harvard Business Review article that a profound shift in the mindset of the younger workforce has pushed the country into steady economic growth.

“Traditionally, business process outsourcing was associated with high-volume, low-price work. Today, the mainstream appeal of Silicon Valley is turning young Filipino workers who might have been satisfied with a call center job a decade ago into a creative and entrepreneurial class seeking a deeper connection with innovation-driven and mission-focused companies. Working for a venture-backed start-up is the new status symbol,” Segovia wrote.  “As a startup founder, my biggest competitors in the talent market are no longer the local family conglomerates. They’re tech companies from the U.S., Germany, Singapore, and Japan coming to the Philippines.”

Low costs of living

Data collected between July 1, 2013 to Jan. 2, 2015 revealed that the Philippines is one of the world’s cheapest countries to live in.  The living costs for the countries surveyed were measured against that of New York City, touted as one of the most expensive in the world.

After Manila was recently considered as a costlier city for expats by Mercer’s 2015 Cost of Living Survey, several foreign entrepreneurs have opened operations  outside the nation’s capital.

Here’s an excerpt from a Tech in Asia article:

While Makati City, which is home to startup cluster Area 55, was identified as the most economically competitive region in the Philippines, cities outside Metro Manila had a very good showing. The CMCI ranked their economic competitiveness according to three equally weighted pillars, including economic dynamism, government efficiency, and infrastructure.

By these measures, five of the cities in the top ten most economically competitive were located outside the National Capital Region. These were Cagayan de Oro City in Northern Mindanao, Naga City in Bicol, Davao City in Davao, Iloilo City in Western Visayas, and Cebu City in Central Visayas.

Warm, Hospitable Locals

The country is globally known for its abundant supply of sun, sand, and sea! The warmth of the tropics also extends to its people who are equally open and hospitable to foreigners! As one of the happiest nations worldwide, foreign CEOs will find themselves working with accommodating, resilient, and endearingly kind locals. And who wouldn’t want a happy workforce? Happy employees are in fact more productive!

In conclusion, the Philippines has a perfect balance of happy, hardworking locals, low costs of living, and a competitive economy. All these elements can work to your favor as a foreign CEO who is looking into starting a business in the country.

Still curious about what it’s like to set up a business in the Philippines? Get in touch with the PayrollHero team for more insider info.

And if you’re looking into setting up a restaurant in the Philippines, this FREE starter kit was put together to give you high level information about the Philippines, share some thoughts from restaurant owners, and present relevant statistics from our market research.

You’re welcome!

Restaurant Executive: Karla Campos, CEO of Dell’s Foodhall

As we continue our series of interviews with successful restaurant and retail executives from Singapore and the Philippines I’m pleased to introduce Karla Campos from Dell’s Foodhall in the Philippines.  Karla was kind enough to share some of her experience about running a multi-location restaurant chain in the Philippines. 

karla campos dells foothallYou are the CEO of Dell’s Foodhall, can you tell us a bit more about the brand? 
We are a cafeteria chain with multiple locations all over Metro Manila, providing quality, home-style cooking to the country’s workforce, in a cool and hip atmosphere. While one would find most food chains inside malls, you will find Dell’s Foodhall in office buildings where we cater, primarily, to people at work — young professionals, executives, the BPOs and call center agents. Most of our locations are open 24 hours a day, 6 days a week.

Sounds exciting, can you tell us a bit more about how the brand came about, what you did to understand your customers needs, etc?
People often ask me, “Why Dell’s?” or “Are you Dell?” Uhm.. No. Haha! It’s actually my mom’s name, which is Adelfa.

I took over my mom’s single proprietorship business – then known as Dell’s Canteen & Catering Service, which made it big back in the 70’s and 80’s, catering to institutional accounts. By the time I took over the business in 1996, I had imagined something different.

After working and living in New York, where I dined in the office cafeteria every single day and witnessed how everything was nicely executed — I found myself not growing tired of dining in the office cafeteria since the food and service was great. This to me, was an eye opener. Then I came home and made my rounds in the office cafeterias here and discovered that we were behind — that there was something lacking in terms of the general approach and expectations. The cafeterias here were quite “old school” and sloppy, to be honest. So, I thought of creating something that was more upbeat, and probably more exciting in this segment of the food industry, with a desire to fill in the gap. I tried to duplicate the dining experience I had in New York, and didn’t realize I hit a home run. Now the general office crowd seems to know who we are and patronize us, Mondays thru Fridays. We have come to know who they are, the kind of food selections they are looking for, and the price points they are comfortable with.

dells foodhall philippinesI didn’t change the name anymore since it was a bit late in the game, given that we had already become quite popular with our customers. So instead, we re-branded by naming it Dell’s Foodhall — Foodhall being 1 word, the same way they have it in Sydney, Bangkok, London etc. Then we just sort of modernized the logo to make it more acceptable and recognizable within our target market.

You operate in the Philippines, what challenges come with that? what benefits?
Well, the reality is that our country is still pretty much “third world”. The internet is slow, public transportation needs a lot of work, and don’t even get me started on the traffic situation… Bottom line is, we still have a long ways to go.

On the other hand, as a business owner, I believe I am in a great position to contribute to society, to be a part of the nation building process and simply help make things better. We have hundreds of people in our payroll and as the CEO, I take this responsibility very seriously. Running a business or your own company allows you to create jobs and opportunities for other people. There is the multiplier effect, that every growing economy desperately needs. We are able to create more wealth to go around and have a positive impact in the lives, not only of our employees, but also that of our suppliers, while keeping Manila’s work force — our customers, happy and well fed.

What technology do you use in your businesses? 
We use POS, accounting systems that generally address the needs of our sales, inventory and payroll. We try to use systems that are more efficient, easy to understand and manage to be able to properly monitor the business flow.

How do you decide on a location? (mall? street level? stand alone business?)
We study the location by taking into account the general population in the area, the foot traffic, accessibility, and of course, rental rates.

At what point did the number of locations change how the business is run? I have been told, 1 or 2 locations is ok, but 3+ requires a different management approach, systems, procedures, etc. What was the tipping point for you?
I guess you grow to a certain size, get to a certain level and realize you can’t do everything by yourself anymore. That the “mom and pop” approach is no longer going to cut it. Too many things are happening at the same time — the stakes are higher, your market reach is wider, the public is now aware of your presence — including your competitors. As the leader of our organization, I had to change my management style or the business was not going to survive. In order for us to create the best all around product and be able to compete, I had to read up, studied and observed how other successful organizations conducted business, and was inspired at the thought of what we could become.

I remember going to the opening day of a new location and seeing the long lines.. And then it hit me — we had a brand that the public — at least our target market – was now very familiar with and were patronizing. That same week, I visited a food expo, gave out my business card to every potential supplier, and was surprised they knew exactly who we were and were very excited to do business with us. At that point, it became clear to me that Dell’s Foodhall had a name and reputation to protect, and that it was time to shift into high gear. It was time to professionalize. And so, I started hiring professionals to run our company. Now I have an executive committee, a team of experts, who help me in running and monitoring all areas of the business. It is still a lot of work, but I am not complaining.

What is next for Dell’s Foodhall?
We will continue to expand and open in new locations. As the owner, I am extremely pleased and grateful with what we’ve achieved, thus far, and will only persist in finding new ways of improving our systems and the quality of our food products and services. What can I say — it’s a never ending process. We are always a work in progress.

anything else to add?
To survive in the food business, one must be ready for the hard work that comes with it. You need to be ready to put in the hours and monitor every stage of the process very closely and diligently. You can make a lot of money here — but you can also lose a lot of money.

I always tell people who ask me about the food business that it is far from glamorous and that it is a very demanding industry. You deal with all kinds of people every day. I sometimes start the day meeting with a supplier from whom we order tons of meat items from, trying to agree on a locked in price and then end the day meeting with the a building owner whose rent I am also trying to negotiate — not to mention the managers who go in and out of my office for decisions that need to be made. It is a very tedious, very detail oriented business, with lots of moving pieces. Then again, it is also very rewarding and quite fulfilling. As in any business, you just have to stay the course, stay committed and passionate — as you grow in wisdom as an entrepreneur and as a human being. Be prepared to come to work every single day. I tell you, nothing comes easy in this business. Still, I cannot imagine doing anything else.

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Quickbooks Philippines

quickbooks philippines manilaWe have added a new tool to PayrollHero that enables companies in the Philippines to export a QuickBooks journal entry for easy use within your Quickbooks account. This is a formatted QuickBooks Journal Entry report for a specified period that can be imported into the QuickBooks accounting software.

The end result looks like this:

quickbooks philippines

Check out the complete details on how PayrollHero and Quickbooks can work together.

If you are interesting in learning more about PayrollHero’s Philippine product, visit us at PayrollHero.ph. One of our team would be pleased to speak one on one to learn more about your needs.

Do you use Xero? Let us know how we can help with your Xero integration.