Singaporeans are proud of the food scene in the city. And rightly so. With an array of vibrant and diverse options, Singapore blends Asian with Western flavours and goes beyond conventional rules of any cuisine. For restauranteurs without a well-known name on the sign board, it can be difficult to establish themselves as a unique option for customers.
The tech savvy culture in Singapore can be used as a tool for just that. Singaporeans trust food bloggers for their culinary adventures. There are plenty of accredited bloggers out there but we have got some solid advice on whom to follow. Subscribing to these bloggers will help you understand the Singapore culinary environment better so that you can position your restaurant and attract the right customers.
The bloggers mentioned here are in no particular order. We have picked these based on top hits on Google and based on what other bloggers say about them.
- LadyIronChef: Personally, this blog has never failed me. LadyIronChef gets it right with its ‘Best Of…’ lists that give you many options for your particular craving: be it a casual Sunday brunch or a late night ice-cream indulgence. As a restauranteur, this is the perfect place to see what other restaurants in your cuisine are doing differently and how they are performing. This blog also gets the highest number of views.
- ishootieatipost: This is an award winning blog about Singapore food. From hawker stalls to gourmet dining, this blog has it all. The unique feature in this blog is that you can find featured restaurants based on location. Dr. Leslie Tay, founder of ieatishootipost, has been writing this blog for nearly a decade now and is influential in critiquing food in Singapore. The stunning shots of the dishes taken by Dr. Tay add to the appeal of this blog.
- Six&Seven: This blog leans towards fine dining. With a great interface and beautiful pictures, this is a site you want to be featured in if you are trying to get noticed as a restaurant that believes in art just as much as flavour.
- DanielFoodDiary: This blog ranks second in terms of number of views per month which makes it a trusted site among foodies. This site is not restricted by fine dining or hawker stalls. It has a wide range of posts about every cuisine available in Singapore. DanielFoodDiary is a great resource for research on food in Singapore because of the sheer wealth of information on the site.
- MissTamChiak: This site is very popular for the personal stories told by the blogger: Miss Maureen. It makes for a great read and is highly rated in terms of traffic. The blog explores all aspects of food. It has recipes and lessons on food photography, along with reviews on largely Asian cuisines.
Hope this helps!
It is important to note that Singapore companies are required to pay Foreign Worker Levy (FWL) for the Work Pass and S Pass holders. This levy is imposed by the Singapore Government to regulate foreign workers numbers in the country.