How do I open a restaurant in the Philippines? Presenting the PayrollHero Knowledge Kit!

The PayrollHero blog aims to be the knowledge repository for any restaurant owner or retailer in Southeast Asia. We have built our database with things you need to know while doing business in the Philippines.

With that in mind, we have been working on a little project. Presenting the PayrollHero Knowledge Kit for opening a restaurant in the Philippines!

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Download it now – free! 
This starter kit was put together to give you high level information about the Philippines, share some thoughts from restaurant owners, and present relevant statistics from our market research.

The information here includes research that will help you open a restaurant in the Philippines or expand into the country.

  • We talk about what BIR, SSS, PhilHealth and Pag-IBIG are all about.The pages are linked to relevant tax forms and websites that offer more detailed information if you want it.
  • There is an industry overview and analysis on the latest consumption trends in the country. For example, did you know that the Home delivery and takeaway sector grew at a staggering 10.3%. It’s closest competitor was the fast food industry at 8.1%.

But we don’t want to give you simple hard facts that you could just Google anyway. The Knowledge Kit has a wealth of information in the form of personal stories and experiences in these countries. We interviewed the owner of the Advent Manila Hospitality Group, Mr. Andrew Masigan, and asked him about how he runs his business in this part of the world. We see it as a way to help the community because there is no better way to learn than from people who have gone through the same roadblocks as your are facing right now.

We hope this information is useful to you. We would love to hear back from you with what you think about the Knowledge Kit, how we can make things better and how you use this Kit for your own research into the restaurant industry.

Lastly, we are releasing more of these for the retail and BPO industry. Watch out for more information about these industries and countries.

So go ahead and click on the image above to access the Knowledge Kit. Let us know what you think. And good luck with your new business!

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Celebrity Interview: Shawn G Weinstein from Fox Sports Asia

Our next feature for the Celebrity Interview segment is former PBA player for the Meralco Bolts: Shawn Weinstein. Shawn also co-founded the PR firm WJG Asia and is currently a television host for Fox Sports Asia. We asked him about his experiences in the Philippines as an American Filipino.

1. What do you love about living in the Philippines?

The Philippines is a country with warm, friendly people and amazing natural resources. The flexibility and emphasis on family and social activities makes the country unique. The country’s passion for basketball is among the highest in the world. From a business perspective there are many and varied opportunities as the economy continues to grow and modernize.

Shawn_Weinstein2. What are you top 5 favourite restaurants and why?

1. Antonio’s Tagaytay– Fresh Ingredients, Robust Flavors, Scenic backdrop… Best restaurant in the Philippines…Steak! Steak! Steak!

2. Ark Café– Located in Makati’s, Manila’s business district, Great for Meetings and the chicken tacos are stellar.

3. Charlie’s Grind and Grill– No better burger in Manila!

4. Fely J’s– Filipino Cuisine at it’s finest. A Kare Kare which would make any Lola proud.

5. Wildflour Café and Bakery– Modern fusion menu, social setting is trendy…Kimchi brisket fried rice is outstanding and addictive.

3. You are from the US, is the fact that Applebee’s is making an entrance to the Philippines a big deal for you?

Applebee’s is a popular food chain in the United States and it is nice to see the addition to the Philippine market.

4. What other North American brand do you miss and would like to see in the Philippines?

In n Out burger would be at the top of my list. Fresh burgers made to order while you wait and hand cut french fries is a delicious choice that most of the Philippines would enjoy.

5. What is your favourite Philippine brand restaurant that should expand overseas?

I would love to see Antonio’s Tagaytay make its way overseas. Growing up in Los Angeles, California. I am sure it fits the profile of quality establishments that seasoned food lovers would appreciate.

Shawn_Weinstein Continue reading

Celebrity Interview: Sean Anthony from the Meralco Bolts

We interviewed Sean Anthony, the famous Filipino Canadian basketball player who currently plays for the (PBA) Philippine Basketball Association’s Meralco Bolts. We asked him for his favourite restaurants and what he wants to see in the restaurant industry in the Philippines.

1. What do you love about living in the Philippines?

I have been living in the Philippines for 5 years now and have enjoyed every moment. I love the upbeat and positive personalities that Filipino’s have. I like their community and family based culture. But most of all I love being a quick flight or drive away from some of the nicest beaches in the world.

2. What are your top 5 favourite restaurants and why?

I live a healthy lifestyle as an athlete so the restaurant I frequent the most would be Wholesome Table Salcedo. They have healthy organic food from sustainable farms and the food tastes great as well. The other 4 in my top 5 would be: Elbert’s Steak Room: Great little spot in Salcedo with the best steak in Manila. Love coming here when I have family and friends visiting from out of town. Wildflour: Perfect place for weekend brunch. Walter Manzke has done a great job in bringing over his LA brunch scene to Manila. Hai Shin Lou: Our family favourite for Chinese food. Love the peking duck, fresh seafood, and, other amazing dishes. Antonio’s Tagaytay: A trip out of Manila but the setting and food is definitely worth it. Many blogs and websites rate it the best restaurant in the Philippines. Hole in the Wall: Not a restaurant but a great food court in Century City Mall. My wife and I love dinner and movie date night and always choose from their great selections before heading down to watch a movie.

Sean Anthony3. You are from Vancouver, was White Spot making an entrance to the Philippines a big deal for you?

White Spot definitely is a throwback to childhood especially when biting into a burger with their famous triple-o sauce. I liked that they are in the Philippines but hope they set up more locations for easier access.

4. What other North American brand do you miss and would like to see in the Philippines?

The food selection in Manila is actually great. We have a vast range of food from all over the world. But chains that I miss from North America would be Chipotle, Nektar juice bar, tender greens, and In and Out burger.

5. What is your favourite Philippine brand restaurant that should expand overseas?

There are Filipino Communities all over the world with our large network of overseas Filipinos. I’m sure they would love a taste of home which is why Jollibee is working on global franchising. Other filipino franchises that may do well overseas are Gerry’s Grill or Mesa.

Food Hygiene Regulations in Singapore

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In Singapore, food hygiene is monitored by the National Environment Agency (NEA). All food retail businesses must be registered to the NEA and regulated by the organization to prove that any food sold or produced by the food retail businesses is safe for consumption (retail businesses include restaurants, cafes, and more but excludes hawker centres).

Grading System

The NEA grades food service establishments based on personal and food hygiene and housekeeping of the premises. The grade must be displayed somewhere within the premises where it can be visible to the public. This is a method for the NEA to encourage establishments to improve their grade by adopting better practices. The assessment of the premises by the NEA results in the following grades:

  • A – a score of 85% or higher
  • B – a score of 70% to 84%
  • C – a score of 50% to 69%
  • D – a score of 40% to 49%

In order to help food service establishments to improve their cleanliness, the NEA has published the Food Handler’s Handbook and other practices and guiding materials.

Points Demerit System (PDS)

The PDS system is used in order to establish precedence for revoking licenses. Offences are categorized as minor, major and serious. Offences lead to demerit points. If an establishment collects 12 demerit points within 12 months, the establishment can be suspended for 2 to 4 weeks or its license can be revoked based on previous records. However this is a general guideline. The punishment differs for the type of establishment. For example, coffeeshops, food courts and canteens that accumulate 12 points over 12 months will be suspended for three days. Here is a detailed list of offences and the demerit points that they cost.

Food Handlers

The term food handlers refers to any person who is directly involved with food preparation: like the chefs, sous chefs, kitchen assistants, staff that handles beverages. Food handlers need to be registered by the NEA. As the owner of the establishment, you need to register all food handlers by filling up this form and submitting it to the nearest Regional Office. To find your nearest Regional Office, you must call 1800-2255 632 (1800-CALL NEA). In order to qualify as a food handler, a basic food hygiene course must be completed. The Food & Beverage Workforce Skills Qualification (WSQ) takes 6 hours of course work and 1.5 hours of assessment. Upon completion of assessment, the food handles will be given a Statement of Attainment. There are 2 subsequent refresher training sessions after 5 years and 10 years. The details on refresher training are on this page.

Food Safety Management System (FSMS)

The FSMS is used to ensure that manufacture, distribution and storage of food is safe for consumption. Every food service establishment must have an FSMS plan. The components of the plan are the following:

1. FSMS Plan 

a.    Flow diagram: with Critical Control Points identified

b.    Hazard Analysis Critical Control Points: charts for Critical Control Points (CCPs)

2. “WSQ Apply Food Safety Management System for Food Service Establishments Certificate (Statement of Attainment)

For more information on the FSMS and the requirements for your FSMS plan, click here. The link also gives information on different rules for new caterers and caterers that need to renew their license.

Finally, the NEA along with Spring Singapore has created a Singapore Standard for food service establishments so that they can make their FSMS plans by referring to the guideline. The guideline is $42 and can be purchased here. The process of creating the FSMS plan involves a workshop which includes 14 hours of course work and 5 hours of assessment.

That sums up the brief introduction to food hygiene regulations in Singapore. Hope that helps!

Executive Interview: Russell Yu, IKI Concepts

I had the opportunity to meet up with Russell Yu, the Director of IKI Concepts in Singapore. Russell is in the process of bringing his successful restaurant concepts from Singapore to the Philippines.

IKI ConceptsIn Singapore, Russell operates Kaiseki Yoshiyuki, Horse’s Mouth Bar and Uma Uma! Original Hakata Ramen. They are very popular spots on Orchard Road. Russell is in the process of bringing Uma Uma! Original Hakata Ramen to the Philippines with the first location opening in November 2015 at the SM Mall of Asia.

Interestingly, one of Russell’s ideas to attract talent in Singapore is to rotate the team through Manila. We know something about this as we do the same thing with our #AdventureEngineering program. We rotate our team through our Whistler, Manila and Singapore offices and use that adventure as a core part of our recruiting effort – and it works. Russell’s take on this is interesting and I think has legs. Singapore’s restaurant and retail businesses have a big challenge when it comes to recruiting. The Singapore unemployment rate is 1.9% [2014 (Q4)] and it is difficult to bring in non-Singaporeans for the roles. So many restaurants and retailers go understaffed. The concept of rotating team members from Singapore through to Manila could be that added benefit to not only attract A players but keeps them around. Interested in learning more about the opportunities at IKI Concepts, reach out to their HR team.

4 Job Boards to Hire Your Best Recruits in Southeast Asia

unnamed-1Today, there are a mind boggling number of channels to use while searching for the best candidate to join your team. In Singapore, the number one channel for recruiters to hire employees is through an online jobs portal. The other Southeast Asian nations are catching up to the trend. Which means, not only do you have to post in multiple online portals, you also have to stand out from every other company in your industry because everyone is using the most popular channel. We want to help you with that. Here we have a list of jobs portals, both conventional and specialized, for restaurant and retail owners to recruit staff.

Recruitasia: This website is devoted to the hospitality sector in Singapore. This is a great site for very specific roles for your establishment. It also provides industry news so that you can stay ahead of the curve when you are recruiting. Currently, the website is in beta stage. During this stage, jobs can be posted free of charge while the website is adding new features and receiving customer feedback to improve their application procedure.

JobsDB: This website runs ads in many Southeast Asian countries: Singapore, Indonesia, the Philippines, Thailand and China. In Singapore, it currently has 300 positions posted on the website under F&B. In the Philippines, the site features 960 positions. Every recruiting ad costs SGD 99. However, JobsDB is turning over all Job ads to JobStreet.com.ph in order to streamline the two recruiting sites into one.

JobStreet.com: JobStreet runs in Singapore, the Philippines, Malaysia, Indonesia and Vietnam. Currently, the Singapore site is featuring approximately 800 vacant positions in the F&B industry.This is the largest recruitment website in the Philippines and one you cannot miss while posting ads. The Philippine website is currently running a promo package that is 40% off the standard price (the standard price being PHP 5,600). The Singapore website runs 3 packages, based on number of ads you want to post and how long you want them to stay live. The price ranges between SGD 180 to SGD 400.

KalibrrKalibrr: This startup recruitment website works on a completely different pricing strategy. Instead of charging employers per ad, the ads are free and the database is open for employers to find their best candidate. They are charged a minimal fee of PHP 50 only when they want to contact the candidate. This company is becoming increasingly popular in the Philippines with around 1000 applicants signing up every day. Kalibrr features restaurants and retail as the most popular searches. (Disclosure, both Mike Stephenson and Stephen Jagger of PayrollHero are investors in Kalibrr)

These four are a few of the most popular recruiting website in Southeast Asia. We hope this list is useful and do let us know if you have any additions to the list that are unconventional or special to the retail or restaurant industries.

How to Get an Import License in Singapore

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How do you import the best ingredients for that awesome burger?

Scenario 1: Your restaurant is up and running. We’ve got your back with the liquor license. But now, you want to introduce a new segment to your restaurant: modern Japanese. You realize you need to import supplies in order to wow your customers.

Scenario 2: You are running a grocery store and want to sell imported products: meat, fish, eggs, processed food. Your supplies are coming in from all over the world and the suppliers are ready for business.

Your imported supplies need to be approved by Singapore Customs. You need an import license before you do anything else. How do you proceed?

Step 1: You need to register with Agri-Food & Veterinary Authority of Singapore (AVA). But before that you must make sure of the following:

  • Ensure that the imported products comply with the General Classification of Food and Food Products
  • Do note that importing fresh table eggs require an additional screening process to ensure that you have complied with the storage requirements. More on this here.
  • Make sure that the food establishment that is exporting food to Singapore is accredited by AVA. You can check here if the country or food establishment you are importing from is accredited by AVA.
  • An active Unique Entity Number (UEN) with Singapore Customs. To learn how to activate your customs account, click here.
  • A GIRO account for the payment of fees

Step 2: Submit an application to AVA through the e-licensing website. You can apply for a license to import meat, fish products, fresh fruits, vegetables and table eggs. To import processed food products and food appliances, you have to register on the same website (no license).

Step 3: You must pay for your license via GIRO

Here are the charges for licensing and registration fees:

License for Import/Export/Transshipment of Meat and Fish Products SGD 84/year Normal Service:
1 working day to processExpress Service:
Same day processing. Pay an additional fee equal to the cost of your licence
Licence for Import/Transshipment of Fresh Fruits and Vegetables S$378 per annum Normal Service:
1 working day to processExpress Service:
Same day processing. Pay an additional fee equal to the cost of your licence
Licence to Import Table Eggs Free 5 working days to process
Registration to Import Processed Food Products and Food Appliances Free 1 working day to process.

The process is straightforward and quick.

 

Restaurant Executive: Adrien Desbaillets, President SaladStop!

As part of a new series on this blog [Retail / Restaurant Executive] we will be interviewing restaurant and retail executives from all over the world to gain insight and perspective into how they make their decisions, grow their businesses and deal with challenges.

Adrien of SaladStopToday is Adrien Desbaillets the President at SaladStop!

Q. When and why did you start Salad Stop?
 
We started SaladStop! In November 2009 and our motto is “Eat Wide Awake”. Simply put we want to change the way people think about their food.
 
Q. What is your background? (restaurants? or you figured it out as you went?)
 
I grew up in the hotel industry as my father spent many years with InterContinental and Shangri-La so I guess that it must be in the blood! We travelled around the world and some of my fondest childhood memories are in the back of a hotel kitchen. I graduated from the School of Hotel Administration at Cornell University and continued as a consultant in the hospitality sector. I most recently worked for Kingdom Hotel Investments, spearheading all investment opportunities for the group in China. I moved back to Singapore during the financial crisis and we decided that we want to bring something fresh and healthy to Singapore. No one was presenting salads the way we were.
Q. How many locations do you have?
We have 12 in Singapore and we just opened our second location a few weeks ago in the Philippines at Rockwell and are scheduled to open a few more locations by the end of the year there.
SaladStop!Q. How do you choose a location? 
We choose our locations based on a multitude of factors but most importantly, we need high volume areas with a strong concentration of office buildings. SaladStop! is still mainly a lunch concept and we rely a lot on strong office demand.
 
Q. Will you ever take a sub-par location, if it is in an area you want to be in? or will you wait for the right spot?
 
We generally will never consider a sub-par location but have opened locations in new developments which might take a longer time to mature. These locations take a long-term view but can also give us a first mover advantage. Otherwise, we will wait for the right spot and market conditions.
 
Q. How big is a standard location? What have you learned about location size?
Our standard locations vary between 500 – 800 square feet. We have learned that our locations can be smaller with the support of a centralized kitchen and efficient spacial planning.
 
Q. Does a corner location matter?
 
A corner location is preferrable but visibility, accessibility and traffic are more important. A strong corner location is a bonus but we generally don’t consider this as a criteria.
 
Q. Are malls better? or street level locations?
This varies greatly in Singapore and Manila as malls can be a destination in itself and provide a constant traffic flow while street level locations can provide additional visibility and peak-hour traffic.
Q. At what point did the number of locations change how the business is run? I have been told, 1 or 2 locations is ok, but 3+ requires a different management approach, systems, procedures, etc. What was the tipping point for you?
We learnt that the tipping point is close to 5 locations. The economies of scale at that point bring a number of benefits but a strong infrastructure is required to support the operation. Overheads start to escalate and a strong focus on SOPs, training, technology is required.

SaladStop! Journey

Cloud Computing Part II: 5 Companies that are Changing the way Business is Done

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As a sequel to our previous post on cloud computing, we thought we would give you an idea of how cloud computing is being used by companies to help businesses in South East Asia. Below we have 5 companies that are changing the way businesses function. Some of them are catered towards bringing in more consumers through the door while others are helping business move day-to-day operations into the cloud so that businesses can spend more time and money on their core competencies.

Loyalty Apps

Perx: This Customer Relationship Management (CRM) software collects loyalty cards into one neat app. For a consumer, you earn points every time you purchase something. Accumulation of points leads to rewards. Perx says that consumers spend 7 times more with the app than without it. Some of the merchants under Perx’s belt are Subway, Joe and Dough’s, Maki San and Salad Stop.

For you, a merchant, Perx gives a huge client database by putting you on their map. The company uses Amazon Web Services to control all the data it collects. Perx’s data analytics gives information about consumption trends, how much a consumer would spend on lunch, where they are located: in short, everything you would like to know about your customer. Perx offers this wealth of data to all its merchants for a fee. As an added marketing platform, Perx features companies on their email and blog which is sure to boost your presence in the community.

Foursquare: While Foursquare does not collect virtual loyalty cards, it uses its core competency – geolocation data and services – in order to bring businesses to consumers. For businesses that claim their names in the Foursquare directory, all rewards and deals that are offered will be displayed to the user.

Inventory Management

TradeGecko: Singapore’s leading user-friendly inventory management software uses the Cloud. It helps retailers and wholesalers to manage multiple warehouses and the entire supply chain without using conventional methods like excel. TradeGecko allows remote monitoring which helps retail managers to control operations at multiple locations. TradeGecko also has Xero integrated into it to digitize the accounting end of the business as well.

Unleashed: Similar to TradeGecko, Unleashed provides analytics on turnover rates, overstocked items, managing margins across different channels (retail, wholesale, e-commerce) and all this in real time.  Unleashed also integrates other Cloud solutions to its app.

Food Delivery Apps

Slurp: Created by Silent Mode, Slurp is the Malaysian version of Foodpanda. It uses cloud based POS systems that help restaurant owners process delivery orders. While Slurp does not deliver food, it has a data analytics service along with a customer app and a waiter app, all in the effort to make ordering food a smoother and error-free process.

News: Labour Crunch in Singapore

Labour Crunch in SingaporeThe F&B sector is facing a labour crunch. Restaurants are turning away diners even though they have empty tables because they are understaffed. This has been a problem in Singapore, but never more serious than now. Singapore’s unemployment rate is at a stunning 1.9%. The turnover rate in the F&B business is the highest among all industries.

As an economics student, I see this as an interesting problem. Finding out what is going on behind the statistic is necessary from a policy perspective. But it also helps a restaurant owner to prepare his or her restaurant and steer through till the economy adjusts to the issue. So what is going on and what can you expect?

  1. Saturated labour market

With such a low unemployment rate, the pool for new recruits is drying. It would help if Singapore could widen its employment base and rope in people who have dropped out of the labour force altogether. However there is a problem with this.

Employment numbers among locals is concentrated towards food services, retail trade and construction. Wages in these domestic oriented industries are lower than export oriented ones. Low wages are a disincentive. People will be more willing to joining the labour force if wages were higher.

The second problem with widening the employment base is that the population of Singapore is too small. There aren’t enough locals to widen the labour market. But more on that later.

Now, we have mentioned that wages are low in the food services and retail market. But you must be noticing that you need to pay higher to retain your workers. This is the typical economics demand-supply problem. As the demand for workers rises while the supply remains the same, wages must rise. If it has not happened in a dramatic way yet, it will eventually. Markets will adjust and overcome rigidities unless the government intervenes.

  1. Labour Laws

Let’s go back to widening the labour market and why we can’t seem to do that. Firstly, Singapore’s local population is too small. Secondly, foreign workers are restricted by numbers and industries.

For the F&B services, it would help to employ a foreign worker for every old-age worker, as suggested by Food and Beverage Work Group Report. While this is a policy decision that the government has to take, restaurant owners should be aware about the policy changes that are likely to come about, considering the current labour market.

  1. Perception of working in the F&B industry

It is hardly surprising that the labour market is not kind to F&B services. The hours are eratic, the pay is low. The lack of a minimum wage in Singapore leads to wages being pushed down to a point where Singaporeans cannot accept the job.

The overall benefits of an entry level worker in the F&B industry are minimal. This could have damaging effects. If the government does decide to loosen rules on part-time, the connotation that is attached to F&B employment may hinder chances of employing students. If this perception does not change, the F&B industry might see more restaurants shutting down.

Solutions

Let’s say that the government will intervene and solve the situation at some point of time. But what can you do in the meantime?

  1. Increasing Productivity Through Technology

There can be no better time to invest in technology than now. With a shrinking labour force, restaurants have fewer waiters to take orders and handle customers. By installing POS systems, waiters can focus on serving customers. Improving other aspects of your businesses will also cut costs and help you through the tight economy. Inventory management and food delivery ordering systems can be digitzed. All this aims towards reducing manpower and costs.

  1. Improving the perception of working in F&B

This is imperative in order to bring in workers into your restaurant. There are a few ways you can do this. Firstly, add more meat to the job. The worker should know that there is a possibility of growing in the job.

For more tips on retaining young workers read “How we keep our young talents from leaving“.

Secondly, workers must be awarded with performance based incentives. They need to feel empowered and know that working hard will pay off. This will raise the perception of the industry as one that can further career prospects for individuals.

  1. Training

Lastly, Putting them through well designed training programs will improve turnover rates. The Group Report suggest the training program implemented in Singapore Airlines and customized to the F&B industry.

The F&B industry needs to change with the times and adapt to the current economic conditions. Restaurant owners need to adopt best practices and use technology to reduce human errors and eventually reduce costs. This way, the industry will be less exposed to labour market fluctuations that can potentially result in damaging Singapore’s reputation as the food hub of Southeast Asia.


If you are in need of people, check out our friends at BGC for your staffing needs.